COMBINING BRAND, STRATEGY, AND STYLE
Stanley Marketplace
Below is a showcase of some of my favorite work from my time at Stanley Marketplace, illustrating features of my stylization when it comes to design and storytelling. I feel that every piece of media has a communicative meaning beyond marketing, and I try to instill this ideology into all of my projects.
A promotion for the premiere of Stanley Marketplace’s brand new website, highlighting some of the key features to pique audience interest and showcase accessibility.
A feature on Molino Chido—a new restaurant concept by esteemed chefs Michael Diaz de Leon and Tommy Lee. Coming to Stanley Marketplace in Aurora, Colorado in September 2025, this spot is highly anticipated.
A campaign highlighting recent accolades for businesses within Stanley Marketplace. From best breakfast to best place to buy books, local audiences can have confidence in choosing Stanley as their third space.
A post on Stanley Marketplace’s Juneteenth Community Paint. Gaining city-wide attention, Denver7 came to highlight this activation on their news channel.
KEY PERFORMANCE INDICATORS
When compiling analytical reports for my respective organizations, I pinpoint specific modes of strategy, both successful and unsuccessful, in order for clients and team members to understand where certain methodologies are coming from and why strategic differences are essential. I would also collect important statistics like Reach, Views, and Audience trends to reveal how strategy is working in real-time.
Above are the final KPIs I collected for Stanley Marketplace. They encapsulate the month of July and were presented to the 50+ businesses within the marketplace so each respective owner could better understand our social media strategy and the results of our effort.
Above are the overall KPIs from my entirety at Stanley Marketplace for Instagram, our primary social media platform. Throughout my time managing Stanley’s social media, I earned nearly 640,000 views, increased organic reach by 14.7% by reaching over 101,000 individual accounts, and upped content interactions from our audiences by 100%. With a total audience of nearly 43,000 accounts on Instagram, I expanded Stanley’s social network by ~10.2%. This trend in data is transmittable to Stanley’s other platforms, which includes Facebook, Threads, and TikTok.
VIDEO
Short-form video content is proving to be wildly successful across numerous media outlets. Whether it be formal or casual, trending or unique, I find social media video to be just as relevant, if not more, than traditional advertising. Below is a sample of some of my previous video work.
the daily californian
As Social Media Deputy Editor, Training Manager, and Producer, I created and edited a vast array of content for The Daily Californian across Instagram, Facebook, and Twitter (X). My work centered around highlighting the paper’s key articles from numerous newspaper departments. Along with this, I was also in charge of my department’s managing, hiring, teaching, and editing. I coordinated with the rest of the newspaper department heads during daily deliberations to discuss content, publishing schedules, and briefs (breaking news). As the official newspaper for the city of Berkeley and being entirely student-run, our work was very specific in terms of design, copy, and scheduling.
OTHER PREVIOUS WORK
